Mac Adams - 'Never Know'

Full Edit & Colour Grade

had the chance to edit and colour grade Mac Adams’ music video for Never Know, which was an incredibly rewarding project to dive into. I wanted the visual style to feel moody yet honest, reflecting the uncertainty and emotion at the heart of the song. From shaping the pacing of the edit to dialing in tones that felt understated but cinematic, my goal was to make the visuals flow seamlessly with the music and highlight the story Mac was telling. The strong positive response from Mac and his team to the final cut was a great confirmation that the creative direction resonated as intended.