BSI Merch.
In my role as a Content Creation Apprentice at BSI Merch, I contributed to a variety of digital media initiatives designed to support both internal communications and external client campaigns.
Key responsibilities included:
Managing and curating content for the company’s internal Instagram page, fostering staff engagement and community.
Producing social media assets for music artists to promote merchandise ranges, including static graphics (Photoshop), short-form video content (Final Cut Pro), and introductory 3D animations for client mailing lists and online stores.
Creating update videos for the CEO’s personal social media channels, highlighting new store launches and merchandise collections to his audience.
Designing professional client-facing presentation decks used to pitch new merchandise ranges and additional e-commerce services.
This role provided me with hands-on experience in developing multi-format digital content, from static design and motion graphics to video production and presentations. I also gained practical insight into aligning creative output with brand objectives and tailoring content for diverse platforms and audiences.
Listed below are some of the examples of my work completed throughout the year, with explanations of their briefs and outcomes.
CEO's Social Media Update Posts
The videos below are a selection of infographics I created for our CEO’s social media channels. My process involved researching and pitching potential topics, then producing the videos in Final Cut using a mix of existing media such as artist footage, gig recordings, or music videos. I collaborated with my manager to refine the on-screen copy, ensuring it aligned with brand guidelines, before exporting platform-specific versions for LinkedIn and Instagram.
BSI Internal Instagram Page
During my year at the company, I saw given the sole responsibility of managing the business' private Instagram page that was used to update employees at the company of news from all the departments, whether it be range drops, store launches, warehouse renovations, etc. Included below are a collection of posts that were uploaded and demonstrate this task most effectively.
Client Specific Multimedia
One of the other responsibilities I contributed towards during my time at BSI was creating multimedia assets for differing clients we were working with. This media ranged from social assets to advertise merch ranges and sales, animations and looping videos for web stores, alongside creating TikTok format videos for the bands that were being managed by the company.
